The Problem:
The web and mobile UI felt clunky and outdated. Venture capital users wanted a modern, polished experience that matched modern design standards.
My Role:
Sole designer. Conducted user interviews, collaborated with design peers for feedback, and handed off final designs to developers.
What I Did:
Redesigned the web app for accessibility, clarity, usability and visual aesthetics
Improved spacing and content density to reduce scrolling and make pages feel cleaner
Updated colors, icons, headers, buttons, and loading states
Standardized company logos and UI elements to avoid an Excel-like look
Redesigned the mobile app to match the usability and style of the web app
Outcome:
A modernized, cohesive experience that increased usability and user satisfaction across web and mobile for discerning VC users.
Web App Redesign
Mobile App Redesign
