4Degrees.ai UI Redesign
The Problem:
The web and mobile UI felt clunky and outdated. Venture capital users — who analyze startups all day — wanted a modern, polished experience that matched the “pretty tool” standards they expect.
My Role:
Sole designer on the product. Conducted user interviews, collaborated with designer peers for feedback, and handed off final designs to developers.
What I Did:
Redesigned web app for accessibility, visual alignment, and modern aesthetics
Improved content density to reduce scrolling and make pages feel cleaner
Updated colors, icons, headers, buttons, and loading states
Standardized company logos and UI elements to avoid an Excel-like look
Redesigned mobile app’s 4 main screens, including editing states and data integration, using the updated web app style
Outcome:
A modernized, cohesive experience that increased usability and user satisfaction across web and mobile for discerning VC users.
Web App Redesign
Mobile App Redesign
